Large companies often benefit from bringing in a fresh pair of eyes. That’s because the people inside the organisation can, over time, get into a certain way of thinking and acting that doesn’t actually benefit the organisation at all.

This is often referred to as ‘Groupthink’ - a situation where people stop challenging designs, decisions or plans, leading to money being invested in the wrong places and projects failing because of a lack of desire or ability to see a bigger picture.

Groupthink is something that affects all types and sizes of organisations and it can seem to be completely contradictory – how can a group of intelligent, experienced and commercially-aware people miss key opportunities or ignore useful ideas? Like most working relationships, there are various psychological reasons for getting into this habit:

It’s easier to agree – organisations often fail to facilitate open debate. And so, especially on complex projects, it becomes easier to just agree with the initial proposals and not look for alternative ways to do things. This is part of human nature – we all want to get along – but it can have a negative effect on project success.

We shy away from conflict – it takes a really great leader to manage challenge and disagreement within a team. Often, these issues are left to stew, turning them into potential conflicts rather than just a healthy debate. This in turn leads to some team members disassociating themselves with the project, rather than being listened to and their views taken properly into account.

The culture doesn’t allow it – large businesses need to have active, open cultures that give everyone the opportunity to contribute. When that culture is not there, or programme directors don’t follow it, there is often a failure of imagination and ‘big thinking’ that can lead to problems for the project further down the line.

How does outsourcing help?

In our experience, bringing specific skills into a project can open up a new way of thinking, helping project teams to open up to new approaches and opportunities. By explaining and evidencing how techniques have worked on previous projects, including the resulting cost and time savings, we can work with internal teams to put plans together that deliver better design development from the very beginning.

You can find out more about how we do this by reading our case studies, or by calling us to see how we can disrupt your thinking to drive your project forward successfully.

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